NIVEA - PAINT-BY-STIGMA | Digital | OOH | Social

A Nivea (Paint-by-Stigma) Vitiligo Educational workbook for a younger generation:
Vitiligo affects 60-90 million people worldwide. It affects patients’ self-esteem and overall quality of life in a very real way.
Nivea sought to break the stigma by educating young people, the most influential demographic for beauty products. So, we created “paint-by-stigma.”